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Why Test Cricket Outshines T20 in Engagement Test cricket, often seen as lengthy and traditional, surprisingly outperformed the shorter, high-energy T20 format in 2023. During the India-Australia Border-Gavaskar Trophy, Test matches garnered an imp

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Anonymous

Anonymous 5

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The comparison to storytelling and long-term engagement is spot on, brands can learn from Test cricket’s timeless appeal

0 replies1 like

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