Why Test Cricket Outshines T20 in Engagement
Test cricket, often seen as lengthy and traditional, surprisingly outperformed the shorter, high-energy T20 format in 2023.
During the India-Australia Border-Gavaskar Trophy, Test matches garnered an imp
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Anonymous 5
Hey I am on Medial • 4m
The comparison to storytelling and long-term engagement is spot on, brands can learn from Test cricket’s timeless appeal
0 replies1 like
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