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Vishu Bheda

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Medialย โ€ขย 5m

Why Test Cricket Outshines T20 in Engagement Test cricket, often seen as lengthy and traditional, surprisingly outperformed the shorter, high-energy T20 format in 2023. During the India-Australia Border-Gavaskar Trophy, Test matches garnered an impressive 5 million average minute viewers, compared to T20's 1-2 million. This success lies in Test cricketโ€™s ability to build narratives over timeโ€”offering strategy, resilience, and drama that captivate audiences deeply. It reflects the value of longevity and substance over fleeting thrills, even in a fast-paced world. For businesses, the lesson is clear: sustainable, engaging storytelling and delivering long-term value can create a loyal and invested audience, no matter how competitive the market may seem.

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