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Sairaj Kadam
Entrepreneur • 5m
Why Your Headline is the Most Important Part—And How to Make It Click The Power of Headlines: Why They Matter More Than Ever You’ve probably heard it said that headlines are everything—in fact, it’s often claimed that people read headlines five times more than the body copy. Once you've crafted your headline, it’s like you've already spent 80% of your effort. And you know what? That’s still true today. If anything, it’s even more relevant now because of the way information is shared and consumed. The media landscape is constantly evolving, and yes, traditional media might be facing challenges, but media itself is thriving. We’re constantly bombarded with content—both good and bad. To help us keep up, technology companies have simplified everything. Twitter's character limits, shortened email subject lines... it's all designed for one thing: cutting through the noise. You get one shot with just a few words to grab attention—before the reader moves on to something else. So how do you stand out? Clarity. That’s your golden ticket. And using some well-placed power words doesn’t hurt either. Here’s the truth: people don’t have the time or patience to decode tricky or misleading headlines. As Ogilvy wisely said, “Don’t try to impress with pretentious jargon.” People read quickly and decide even quicker. When you write a headline, ask yourself this: What will they get if they click? What will they miss if they don’t? That’s what matters. You see, decisions aren’t always rational. Often, they happen subconsciously in the blink of an eye. And if your headline doesn’t catch their attention right then and there, it might be too late to get them to engage. So, when in doubt, keep it simple and clear. Don’t overcomplicate things. After all, people just want to know, what’s in it for them?
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