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If you're an entrepreneur, share a valuable lesson you've learned. If you're an investor, share a tip for spotting promising startups.

Raghvendra Jha

Stealth • 3m

hi Tanvi, I am building a Startup, https://tinyurl.com/mrpzbnny, and the one most important thing i learn is the power of illusion. let suppose, you wanna buy a Shoe's or Jean's, you visit official store of Nike, where it shows MRP 5,999 Only, after few days the same Shoe's you see in the Nike-outlet selling at 1700/- and then you see an another store selling the same Shoe's in just 1100/-. 5999 is just there to position the brand as high value, as very few people actually buys them. the real value comes from 1700/- and 1100/- coz the making was just 250/- a pair. and when sold in volume it generate profits.

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