HOW
How did Zomato reach restaurants? how did rapido reach bikers?
How to reach those users who will use a platform to provide service?
Anonymous 3
Hey I am on MedialĀ ā¢Ā 5m
Rapido went from being a B2B logistics thing to what they are today so they already had a lot of sales execs who went on bikes here and there for work. They i think found the right people serendipitiously.
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Samrat Kesharwani
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just an analysis-
zepto owns 300 dark stores clocks around 4lac orders a day, which means they have to do 4 lac deliveries a day using bikes and a delivery cost 25-40 rs every 33 or 35 and if we do 4lac * 33
we get 1.3cr logistics cost daily and avg
Zomato & Swiggy just got a āRAPIDā competitor. And itās not who youād expect.ā
Rapido ā the bike taxi giant ā is now entering food delivery and theyāre not just testing the watersā¦Theyāre diving in with a zero-commission model.
Yes, ZERO.
While re