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Business Idea: LuxePop – Premium Gourmet Popcorn Brand LuxePop is a high-end gourmet popcorn brand that transforms simple popcorn into a luxury snack experience. With unique flavors, premium ingredients. Why This Will Sell? - Luxury Snacking is T

Why Luxury Jewelry is an Everlasting Market? The luxury jewelry industry isn’t just about aesthetics—it’s a $300B+ market driven by legacy, craftsmanship, and investment value. Unlike fast-moving consumer goods, high-end pieces appreciate over time,

“Sold Out on Purpose: How Scarcity Makes Luxury Unstoppable” Luxury brands thrive on scarcity—not just in quantity, but in access. This isn’t accidental; it’s psychological strategy. When a product is “limited edition” or “by invitation only,” it tr

“Chasing the Dream: How Aspirational Marketing Elevates Luxury Brands to Icons” Aspirational Marketing taps into consumers’ desires to reach a higher social, financial, or lifestyle status. Luxury brands master this by showcasing not who the custo

“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

Tesla in India: Luxury or Just Overpriced? ⚡🚗 Even with reduced tariffs, Tesla’s upcoming models in India will still cost over ₹35 lakh, according to CLSA. While EV enthusiasts are excited, affordability remains a big question. Will Tesla’s premium

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When a Place You Once Admired Invites You—A Special Feeling at IIT Roorkee I have always loved interacting with investors, entrepreneurs, and innovators, but when you're invited to be part of something bigger—an incubation journey at IIT Roorkee—it

“The Pleasure Trap: How Hedonic Escalation Fuels the Climb Up the Luxury Ladder” Hedonic Escalation is the psychological tendency to crave greater pleasure once a high standard has been experienced. In luxury, it’s a key driver of repeat, upward-spi