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Post on Medial

Harsh Dwivedi
•

Medial • 18d

Koo's founder on :- Why do so few startups succeed? Startups are tough and most fail. Very few make it. But why? Because they need many things to come together for them to become successful. Startups are trying to do in 2 years what regular business

Bappa Dittya Saha

Stealth • 18d

The thing with Koo was that their target audiences were already on twitter. And the newcomers to the internet don't want that! Most new users of the internet are from tier 3 India. See share chat worked in the beginning...but crowded moved to insta! Insta at the same time pulled people from Twitter, LinkedIn and post - COVID WFH era ..where we saw the rise of new creators from tier 1, 2 and 3 also! FB retained the tier 3 with reels and share chat also faced the backslash. Building social media itself is difficult and just copying what's working is stupidity. If it's working why will we shift? You can't shift the mass at one strike... untill it's as cool as tiktok, Snapchat, and Instagram! Building social media is harnessing behaviour of mass! and individual! Think like mass people to build social medial. With medial, the founders are taking the feedback from masses. That's important!

2 replies2 likes

Replies (2)

Adarsh

Stealth • 17d

I think Koo's strategy was good, but the timing was off. Additionally, several factors contributed to Koo's failure: 1. The name itself wasn’t catchy. 2. User interface (UI) issues. 3. Slow response time. 4. Lack of effective marketing (even though some government departments were on Koo including eminent personalities like CM Yogi Adityanath Ji). 5. Inability to tap into neighboring markets like Nepal, Bangladesh, Sri Lanka, Maldives, Bhutan, Myanmar, and Pakistan.

0 replies

Harsh Dwivedi
•

Medial • 18d

Trueee

0 replies1 like

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