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Koo's founder on :- Why do so few startups succeed? Startups are tough and most fail. Very few make it. But why? Because they need many things to come together for them to become successful. Startups are trying to do in 2 years what regular business

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Bappa Dittya Saha

Stealth • 1d

The thing with Koo was that their target audiences were already on twitter. And the newcomers to the internet don't want that! Most new users of the internet are from tier 3 India. See share chat worked in the beginning...but crowded moved to insta! Insta at the same time pulled people from Twitter, LinkedIn and post - COVID WFH era ..where we saw the rise of new creators from tier 1, 2 and 3 also! FB retained the tier 3 with reels and share chat also faced the backslash. Building social media itself is difficult and just copying what's working is stupidity. If it's working why will we shift? You can't shift the mass at one strike... untill it's as cool as tiktok, Snapchat, and Instagram! Building social media is harnessing behaviour of mass! and individual! Think like mass people to build social medial. With medial, the founders are taking the feedback from masses. That's important!

2 replies2 likes
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Arcane

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800 million Indians use the internet, but less than 3% use it for educational purposes. Majority Indians use the Internet for OTT, Social Media, Gaming, etc. Hope we can shift our focus from entertainment to education soon...

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Anonymous
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Do social media marketing works in tier 2-3 cities?

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Vedant Tiwari

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Good Evening mates, I'm looking for co-founders (TBH for those who can dedicate) anyone interested? you can DM me or contact me on my social medias 😀 If you interested in astronomy 🤔 than DM me or contact on insta/twitter (@ved_space for insta an

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Chahit Sanghvi

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Does the government have any plans about making the internet free in tier 1/2/3 cities ? Or subsidies to the ones providing it

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Uttkarsh Singh

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With these GST prices I am sure Zomato can't get orders from Tier 3 and some part of Tier 2 cities in India

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Uttkarsh Singh

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Tier 2 and tier 3 cities in India are becoming significant hubs for startups, approximately 45% of the country's recognized startups ~ DPIIT

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Share valuation just dropped by > 60%. From 5B to 2B. Goes to show that you can’t make money (yet) from tier 2 and tier 3 India even if you have a lot of users.

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Bishal Debbarma

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Except for Facebook, Instagram, and Twitter, which social media app do you use most of the time?

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Prajwal R G

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What about an app which connects property buyers and sellers directly, particularly for tier 2 and tier 3 cities?

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abhishek chaudhary

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What would a tier 2/3 consumer choose and why

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