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Harsh Dwivedi
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Medial • 1m

Koo's founder on :- Why do so few startups succeed? Startups are tough and most fail. Very few make it. But why? Because they need many things to come together for them to become successful. Startups are trying to do in 2 years what regular business

Bappa Dittya Saha

Stealth • 1m

The thing with Koo was that their target audiences were already on twitter. And the newcomers to the internet don't want that! Most new users of the internet are from tier 3 India. See share chat worked in the beginning...but crowded moved to insta

Adarsh

Stealth • 1m

I think Koo's strategy was good, but the timing was off. Additionally, several factors contributed to Koo's failure: 1. The name itself wasn’t catchy. 2. User interface (UI) issues. 3. Slow response time. 4. Lack of effective marketing (even though some government departments were on Koo including eminent personalities like CM Yogi Adityanath Ji). 5. Inability to tap into neighboring markets like Nepal, Bangladesh, Sri Lanka, Maldives, Bhutan, Myanmar, and Pakistan.

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