Controversial Diwali Marketing campaign
By FabIndia (Jashn-e-Riwaz)
Fabindia is a beloved Indian brand known for its earthy aesthetics and celebration of traditional Indian attire and craftsmanship. Every festive season, people look forward to thei
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Nawal
Stealth • 4h
They thought no marketing is bad - that's it !
Any sensible guy would easily said , it might create a controversy - hence they wanted controversy, maybe it backfired or maybe they got what they needed .
