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trend of luxury brands entering the world of sports: * Luxury brands are increasingly partnering with athletes and sports teams to reach a broader audience and tap into the growing influence of athletes as cultural icons. * This trend is being dr

Yakult is making over 350 crore INR in India from just a 65ml probiotic drink. This shows how big the market is for health-focused products. As more people care about their health and change their lifestyles, India is becoming the perfect place fo

𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐆𝐡𝐨𝐬𝐭 𝐌𝐚𝐥𝐥𝐬 Recently I have come across this article of "Ghost Malls". There are couple of reasons behind this like, 𝐏𝐫𝐨𝐛𝐥𝐞𝐦: 1) Majority of the middle class people still prefer to shop at the bazaar. And th

We are launching a plant-based, preservative-free beverage inspired by the Sunnah of Prophet Muhammad (PBUH). Our drink is designed to meet the needs of Muslim consumers seeking halal, healthy alternatives to sugary sodas and energy drinks, while als

ONE INTERESTING OBSERVATION SERIES DAY #18 4 Key Insights into the Footwear Industry: 1.Casualization Trend: The footwear industry is experiencing a major shift towards casual styles, both in India and globally, creating opportunities for Indian b

The "Stay Curious & Open-Minded" checklist for busy designers: 1. Schedule exploration time: Block out 30 minutes each week to explore a new design trend, technology, or research paper. 2. Step outside the bubble: Pick a book on a non-design topic

"Welcome to India, where the only thing more complicated than figuring out who’s paying for the next round is understanding liquor regulations." Let's have a look at the key insights of Indian Liquor Industry. Opportunities: 1. Craft Spirits & Pr

Firstly, bookmark 📑 this post:------- . . The Rise and Fall of BlackBerry: A Case Study . . 📱 Introduction -> Former leader in the smartphone industry, known for its QWERTY keyboard and secure email services. -> Popular among professionals for busi

Quibi's Rise and Fall: A Cautionary Tale of Startup Ambition In the fast-paced world of tech startups, few stories are as emblematic of ambition and subsequent disappointment as that of Quibi. Founded in 2018 by industry veterans Jeffrey Katzenberg

The Rise and Fall of Vevo: How Music's Corporate Giants Tried to Conquer the Internet In the late 2000s, the music industry was bleeding. Napster and LimeWire had decimated traditional revenue streams, and record labels watched helplessly as illegal