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VCGuy

Believe me, itโ€™s not...ย โ€ขย 3m

Came across upon a fascinating startup โ†’ TopCan Beverages. TopCan is a ready-to-drink cocktail startup, that lets you add your choice of alcohol (unlike pre-mixed cocktails with alcohol). ๐Ÿ”ปProblem: Making cocktails are a hassle - Need multiple ingredients and tools - Messy and difficult to clean up - Not everyone knows how to mix a good cocktail - Hard to carry on the go, ingredients unavailability TopCan's Approach โฌ - 330mL canโ†’ 250mL of pre-mixed cocktail, 80mL space left in the can to add your choice of spirit. - Fully removable lid - The can acts as a glass, with a spill-proof lid for on-the-go convenience โญ๏ธMy perspectiveโ†’TopCanโ€™s business model seems smarter compared to other alcoholic cocktail startups. By side-stepping alcohol regulations, they can sell in a lot more stores. Also consumers get to choose their preferred spirit.

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