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Sales are not about closing deals; they are about opening relationships

The hardest part about being a founder? Realizing your team isn’t as obsessed as you are And they never will be.

I was recently in a conversation with a founder whose sales team was floundering. He said, “I just need them to be better at closing.” So I asked, “What’s their process look like?” He paused. That's when I realized: most people know what they wan

Let's say someone builds a product for eg. Coffee, they made very good coffee with good quality raw materials the name is good the packaging is good. But how do they build trust and market their product? Please don't say things like trust building t

Flipkart should focus on trust building and authenticity first, instead They are expanding their q-commerce size

𝗧𝗵𝗲 𝗚𝗼𝗹𝗱𝗲𝗻 𝗥𝘂𝗹𝗲 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀: 𝗗𝗼𝗻’𝘁 𝗟𝗼𝗼𝗸 𝗟𝗶𝗸𝗲 𝗮 𝗦𝗮𝗹𝗲𝘀𝗽𝗲𝗿𝘀𝗼𝗻 The best salesperson never looks like they are 𝐬𝐞𝐥𝐥𝐢𝐧𝐠. The best marketing never feels like 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. 𝗪𝗵𝘆? Because when you loo

The best part of working in a startup is knowing you're building something from scratch. The worst part? When the 'something' keeps changing every week, and you feel like you're building a house with no blueprints :)

You don’t trust experts. You trust that one friend who says: “Don’t go there.” “That place is trash.” “Total waste of money.” Sales works the same way. Be brutally honest. Be that friend. That’s who they buy from.

Customers today are more demanding than ever. They expect to be treated amazingly before they even buy. And that’s fair. Why should they trust you if you don’t care about them first? Sales aren’t about pitching. They’re about connection. Start there.

This isn’t a startup era. It’s a startup cosplay epidemic. Everyone’s a “founder” — no product, no team, no traction — just a pitch deck, a landing page, and a LinkedIn bio that screams “building stealth.” They’re not solving problems. They’re solv