Entrepreneur | Build...Ā ā¢Ā 1y
They sell emotional story bro
Brand DesignerĀ ā¢Ā 4m
People donāt remember logos. They remember stories. A brand without a story is just another service provider. A brand with a story becomes unforgettable. Why story works in branding: Emotion over logic - Clients connect with meaning, not just visu
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"Just figuring out w...Ā ā¢Ā 7m
The First Emotional Brands Before branding was about feelings⦠it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling ārefreshment.ā They sold happiness in a bottle. Hallmark didnāt just sell card
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The Story-Driven Brand Revolution - Todayās strongest brands donāt sell products. They tell stories people want to be part of. - Apple: āThink Differentā ā the rebel in - you. - Dove: āReal Beautyā ā the human in you. - Cred: āNot everyone gets i
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