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They sell emotional story bro
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The First Emotional Brands Before branding was about feelings… it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling “refreshment.” They sold happiness in a bottle. Hallmark didn’t just sell card
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The Story-Driven Brand Revolution - Today’s strongest brands don’t sell products. They tell stories people want to be part of. - Apple: “Think Different” — the rebel in - you. - Dove: “Real Beauty” — the human in you. - Cred: “Not everyone gets i
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