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Hindustani Unilever used shampoo sachets to build Kissan ketchup to a billion-dollar business Because Hindustani Unilever managed to sell millions of kissan tomato ketchup just by using shampoo sachets insights In 1986 HUL, launched kissan ketchu

𝗛𝗼𝘄 𝗸𝗲𝘁𝗰𝗵𝘂𝗽 𝗶𝘀 𝗶𝗻𝘃𝗲𝗻𝘁𝗲𝗱? Ketchup originated from a fermented fish sauce in China (kôe-chiap) around the 17th century. British sailors brought it to Europe, where it evolved into mushroom or walnut-based sauces. In the early 19t

Great marketing by Veeba ketchup with this one tagline - "Mehnat ka phal Veeba hota hai. 1. Replaced "Meetha" with "Veeba" sending message about the sweetness of the ketchup. 2. Phal represents the organic, natural tomato used in making. 3. It is an

I ordered from Burger King🍔 and noticed the Veeba sauce that comes with it. Didn't know Veeba had a B2B 'Food Service' segment —turns out, this was their first offering. Veeba operates in two verticals - a) B2B 🍽️ → 'Veeba Food Service' (~8-10%

Fan Voting System for Cricket Matches As a cricket fan, I’ve always wanted to be part of the game, not just a spectator. That’s where this idea comes in: a fan voting system for Player of the Match and other awards. Here’s how it works: Vote During