Prev- Founder & CEO ... • 1y
Hindustani Unilever used shampoo sachets to build Kissan ketchup to a billion-dollar business Because Hindustani Unilever managed to sell millions of kissan tomato ketchup just by using shampoo sachets insights In 1986 HUL, launched kissan ketchu
See More15-min free advisory... • 1y
Great marketing by Veeba ketchup with this one tagline - "Mehnat ka phal Veeba hota hai. 1. Replaced "Meetha" with "Veeba" sending message about the sweetness of the ketchup. 2. Phal represents the organic, natural tomato used in making. 3. It is an
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Believe me, it’s not... • 11m
I ordered from Burger King🍔 and noticed the Veeba sauce that comes with it. Didn't know Veeba had a B2B 'Food Service' segment —turns out, this was their first offering. Veeba operates in two verticals - a) B2B 🍽️ → 'Veeba Food Service' (~8-10%
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