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Shashank

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Nowadays, quick commerce is booming, and many people in tier 1 cities use the services of quick commerce giants. However, recently, many people from tier 2 cities, and tier 1 cities where quick commerce giants haven't yet established a strong presence, are interested in ordering their groceries and daily essentials online. This is especially true for Gen Z and millennials from tier 2 and some tier 1 cities where quick commerce isn't available. The fastest and best way to reach this untapped market is by partnering with local kirana stores and nearby supermarkets to deliver these needs. However, many companies have tried this model, failed, and shifted to the dark store model. I believe that simply partnering with local stores isn’t enough—companies need to introduce technology and AI to these shops by providing suitable gadgets. Regarding delivery time, people in tier 2 cities are fine with 1 to 2 hr delivery of the items. what are your views on this? Do share your suggestions....

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