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Hidden IP Crimes Alert! Startups, beware of lesser-known IP pitfalls like REVERSE CONFUSION. While we usually think of smaller brands copying bigger names, reverse confusion flips the script. Here, a giant unknowingly (or deliberately) uses a smalle

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Saksham

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Bebyond • 7m

Absolutely! Protecting your brand proactively is critical. Settling IP disputes later can be a costly and time-consuming affair, sometimes more so than investing in the right IP strategy from the beginning. It’s about thinking long-term and safeguarding what makes your brand unique.

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