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Day 2: “Papa, you always look tired,” Meera said, dropping her school bag with a thud. Ravi smiled faintly, rubbing his eyes. “Running a shop isn’t easy, beta.” Meera flipped open her laptop. “Our teacher showed us how even small stores use apps n

Unique Startup Stories (1/20). Imagine a platform which provides helper for any work you want at affordable rates! Well BookMyChotu did that. So BookMyChotu provided on demand worker for any work from buying grocery to helping during change of hous

How Cadbury Turned a Crisis into a Comeback: Lessons on Resilience & Comeback which every business owner can learn from. In 2003, a major crisis hit Cadbury when worms were found in Dairy Milk chocolate bars. The company said, what is our fault in

A routine topic - but it's a necessary one. Why Indian Startups Fail in the First 3 Years? A lot of Indian startups don’t fail because the idea is bad, they fail because the fundamentals are overlooked. Founders often build what they like instead o

In 2004, Red Bull bought a failing Formula 1 team for just $1. Yes, ONE dollar. Critics called it a desperate PR stunt. But today Red Bull Racing have won 6 Constructors Championships and that $1 deal is now a $3.5 billion empire. Here’s the full

Is your bank doing charity by offering you a No-Cost EMI? Absolutely not. RBI itself has made it clear — 0% interest does not exist. Yet banks, brands, and e-commerce platforms continue to aggressively market no-cost EMI offers like they’re doing

The 3 Cs of Startups: How to Find Your Ideal Audience in India . India isn’t a single market, it’s a mix of four unique consumer segments, each with its own buying habits and priorities. If you’re launching a startup, focusing on the right C's Conve

Why qPCR & Phenotypic Testing Must Be Displaced – Part II If you ever want to understand the scale of a problem, look at how much it costs. Tuberculosis alone costs India, Africa, and Brazil 27 trillion INR a year in lost productivity and healthcare