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Meet the man who started with Rs 13,000 and built an 8000 CR Ice Cream brand. 1. RG Chandramogan was born near the firecracker town of Sivakasi. Although known for matchboxes, his life was in darkness. His father could not run a small provisional s

How a Small Regional Ice Cream Brand Built a ₹233 Crore Empire 📊 In a market dominated by multinational giants, Hangyo Ice Creams grew revenue by 50% to reach Rs 233 crore in FY23 while increasing profits nine-fold to Rs 5.8 crore. • Started in 19

🍄. North East startups making headlines👏 As the Vanila cultivation is on surge in meghalaya , a startup named Nokma 🍨 has successfully positioned itself as a niche product by emphasizing local flavors and cultural identity, which can be a strong

PSYCHOLOGICAL MARKETING TECHNIQUE - 4/10 🧊Imagine you're at an ice cream shop in India. You see two flavors: 🍫chocolate for ₹100 and vanilla for ₹150. Then they add a third option—a "mystery flavor" that's not as good as vanilla and costs ₹200. Su

"How Go Zero is Melting the Competition: A Guilt-Free Disruption in India’s Ice Cream Market" • This is Part of Our Series: Disruptive Brands Changing the Game in India 1. Go-to-Market Strategy: Launched in 2022 by Kiran Shah, Go Zero identified a

Hello guys I am founder of a company called ayani herbal which is based on encouraging the value of unani medicine by transforming it with modern science like medicated soaps and creams etc so my products were facing problems as didnt wanted even to

I WROTE ALL THIS MYSELF, SO PLEASE READ So I really like flavoured instant coffee, and I’m looking to source an instant coffee supplier, then ask them for packaging and start selling it with my own planning for PR and marketing. I’ve always believed