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Mridul Das
Introvert!ย โขย 2m
๐. North East startups making headlines๐ As the Vanila cultivation is on surge in meghalaya , a startup named Nokma ๐จ has successfully positioned itself as a niche product by emphasizing local flavors and cultural identity, which can be a strong differentiator in the competitive ice cream market. ๐To scale further, they could focus on expanding distribution channels, leveraging digital marketing to promote their unique story, and exploring collaborations with local businesses or tourism initiatives to enhance visibility. i ๐The statup is located in Garo Hills region, that focuses on delivering unique and flavorful ice cream options inspired by local ingredients like jackfruit and vanilla. The packaging reflects a tribute to Meghalaya's farmers, incorporating vibrant designs and a farmer character to highlight the connection to the region's agricultural roots.
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