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If you are building a lifestyle brand, Never introduce more and more products unless you find a product-market fit. Also, if the positioning is premium, you need to have gross margins of 70%+.

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

how important is the brand name in the long term ?

In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think

Why imagination is important to create an impactful brand

Have you ate something ? Are you still hungry ? Chicken 🐥. What brand comes first when you heard chicken That is brand positioning ! Let's get your knowledge to be boosted Check my podcast for entrepreneurship knowledge in tamil

Today brands are fighting for Brain Estate. In today’s customer’s mind ; there is the space for only few brands which catch their attention ( of course they can’t remember almost all brands in the market). These days where the market is cluttered wit

Transforming Your Brand Into a Symbol Through Positioning To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi

Is it feasible to start a Gen z fashion brand like newme, littlebox in this saturated fashion brand market?

Which of the following is most important for building a personal brand?