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If you are building a lifestyle brand, Never introduce more and more products unless you find a product-market fit. Also, if the positioning is premium, you need to have gross margins of 70%+.

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

That's why we believe *IT'S NOT ABOUT TIMING THE MARKET, IT'S ABOUT TIME IN THE MARKET*

4700 BC I have always fancied this brand and liked their positioning. They are category creators and market leaders in the gourmet popcorn segment . A few companies also came by but none seem to have matched it. What do you think are their strengths

This market fall is very important extremely important at this point in time.

how important is the brand name in the long term ?

In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think

Many startups fail due to inadequate market analysis and lack of clear metrics. Before launching, conducting thorough market research is essential for effective brand positioning and messaging. It helps you understand how your product fits in the m

Today brands are fighting for Brain Estate. In today’s customer’s mind ; there is the space for only few brands which catch their attention ( of course they can’t remember almost all brands in the market). These days where the market is cluttered wit

Have you ate something ? Are you still hungry ? Chicken 🐥. What brand comes first when you heard chicken That is brand positioning ! Let's get your knowledge to be boosted Check my podcast for entrepreneurship knowledge in tamil