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If you are building a lifestyle brand, Never introduce more and more products unless you find a product-market fit. Also, if the positioning is premium, you need to have gross margins of 70%+.

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

how important is the brand name in the long term ?

In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think

Why imagination is important to create an impactful brand

Today brands are fighting for Brain Estate. In today’s customer’s mind ; there is the space for only few brands which catch their attention ( of course they can’t remember almost all brands in the market). These days where the market is cluttered wit

Have you ate something ? Are you still hungry ? Chicken 🐥. What brand comes first when you heard chicken That is brand positioning ! Let's get your knowledge to be boosted Check my podcast for entrepreneurship knowledge in tamil

Many startups fail due to inadequate market analysis and lack of clear metrics. Before launching, conducting thorough market research is essential for effective brand positioning and messaging. It helps you understand how your product fits in the m

Brand Manager – Mumbai, Maharashtra We’re looking for a Brand Manager to build and grow our brand in India. Responsibilities: Understand consumer preferences across India. Define brand positioning and communication strategy. Use market insights

Transforming Your Brand Into a Symbol Through Positioning To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi