There's this crazy pattern about Zomato’s platform fees.
And this might be the single most profit-making strategy for its food delivery vertical.
Consider this chronology:
..
Q2FY24- Platform fee of Rs 2 introduced in August.
Q3FY24- Platform fe
So many got it at Rs. 1. What kind of a strategy is to basically give away for free and them claim big numbers? They should be concerned about retention.