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Founder Brand Moat: Leveraging a founder's reputation to build trust and loyalty. 🚀 Tesla thrives on Elon Musk's influence, Amazon benefits from Jeff Bezos' leadership and Virgin embodies Richard Branson's adventurous spirit A strong founder brand c

Considering starting a quick delivering gadgets brand in Hyderabad? (Maybe like blinkit but more niched and giving the best possible price)

The Circular Economy: A Sustainable Future The circular economy is a sustainable model that minimizes waste by reusing, recycling, and repurposing materials, unlike the linear economy, which follows a "take, make, dispose" approach. This system bene

I'm planning to build an Indian in FMCG brand. I saw in India many places still people not using sanitary pads due to cost considering and availability. my main goal is to start this brand with more cost effective and more accessible. and our distr

In this blog, I examine the enduring success of Parle-G, a biscuit brand established in 1939, which has become a household staple in India. The brand's resilience stems from its focus on consumer utility, positioning itself as an affordable source of

“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to b

Medial, Day 1 of Protesting brining pods back. That was the best and sorted place for all our needs and specific messages unlike cluttered feed of now, looks like a Twitter of India with Startup Showcase. By the way (It's more of a humble request)

“Feel the Brand: How Multi-Sensory Marketing Creates Lasting Impact” Multi-sensory marketing taps into more than just sight—it activates touch, sound, smell, taste, and emotion to build a richer brand experience. When multiple senses are stimulate

Twitter rose rapidly by offering a streamlined, real-time communication platform that stood out from generalized social networks. It 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞𝐝 𝐢𝐧 𝐜𝐨𝐧𝐜𝐢𝐬𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧, with tweets initially limited to 140 character

Why Smart Brands Invest in ORM Services for Businesses In today’s digital-first world, your online reputation is your brand's currency. Consumers Google you before they trust you. A few bad reviews or negative articles can stop potential customers f