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From an investment perspective, real estate is a very localised play. If you have some black money to put in, land in a growing city almost always works. If it is all white, there could be still some bets worth taking but the number goes down sharp

You're spending ₹2,000 to acquire a customer who spends only ₹1,500 — that’s a ₹500 loss. At scale, it’s lakhs burned. And with only 25–30% making a second purchase, most brands lose money on 3 out of 4 customers. CAC has exploded in 2024: rising CP

Starting today, I’m committing to a public challenge. 100 Days. 100 Brands. 100 Strategies. Every single day, I’ll break down one brand-related strategy — no fluff, no theory-heavy jargon, only practical, executable insights. What this series will

While reaching out to potential clients, at the very least their name should be written correctly :-\ It may not seem like a big issue, but it’s often the first thing anyone notice, and it creates a negative impression of the person sending the mess

(Asking for a friend) Connecting people to their local person who irons clothes. I am being extremely straight forward but basically trying to put structure to this service. There is actually less 'Ironmen' than we assume. Your honest opinion. I kn

Running a business does not make you a better person. The importance of a person is determined by his inner qualities, values and attitude towards others. Being a successful entrepreneur does not mean being a successful person. It is important to de

How Brands Survive (and Thrive) During a Recession Recessions crush weak businesses and strengthen smart ones. The brands that make it through adapt, pivot, and double down on essentials instead of cutting everything. Here’s how the smartest compani

Looking for a Brave Soul From Lucknow So, here’s the deal: I’m building a digital marketing company from scratch—literally zero—and guess what? You could be the lucky person to join me on this wild ride! But hey, don’t bother if you’re not from Luck