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• Brands don’t sell products; they sell emotions. • Your brand is not what you say it is—it’s what they feel it is. • Customers don’t buy products; they buy better versions of themselves. • People remember stories, not features. • Price gets you cus

A business wants money. But sales are broken. Money is Point B. Fixing sales is the bridge. Don’t motivate solve the real problem. Your product must be the vehicle that takes them from where they are to what they want. That’s how you sell.

Brainstorming what happened to the assets of the small business when they shutdown How do they sell them and how do sell thier business to another

Speak to people in a way that if they died the next day, you'd be satisfied with the last thing you said to them.

In the 1800s, businesses didn’t have Instagram or performance ads. They had only 3 tools: 1. Logo 2. Tagline 3. Packaging Sound familiar? It’s still true today. The brands that win don’t sell products. They sell beliefs. What belief does your

My parents and relatives want me to follow the traditional path. The old way. The safe way. They want me to walk a road they know — but the world has changed. They don’t understand the careers of today. They don’t see the value in what I love, in wh

People don’t buy what you do, they buy why you do it,” the question of “why are we in this business.

Too often, you sell something better than what the customer really needs, no matter the price. Quality and price don’t matter if it’s not the right fit. If someone wants a simple laptop for daily use, don’t push a gaming rig, offer what suits them

I’ve seen it too many times: a company believes its service is top-notch. Then comes the audit, and the truth is revealed. Gaps in service quality often come from blind spots we don’t recognize. 1. Teams get comfortable and stop seeking feedback.