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Post on Medial

Chamarti Sreekar

Stealth • 2m

swiggy gonna fail if they don't change their single app approach

Sajin
•

Foundation • 2m

What do you meam by single app approach?

Chamarti Sreekar

Stealth • 2m

they Integrate their all business like instamart and minis in their main app only , instead of they had seperate apps they could have easily added more ui , functionality and different features with great compatibility which won't be possible while b

Sajin
•

Foundation • 2m

I agree they didnt do their UI well, despite having a large design team. But separate apps could be another disaster when it comes to marketing and gaining users. I dont like using Swiggy simply because of their all in one home page makes more to sc

Chamarti Sreekar

Stealth • 2m

learn from Zomato I'd say . if you one extra service then no need for making seperate app but when you are launching multiple things , single app shouldn't be preferred for example looks th instagram threads they do have a button to go from ig to thr

Sajin
•

Foundation • 2m

Perhaps you are also meaning removal of the word Swiggy on everything. Its Blinkit and not Zomato Blinkit. It should be Instamart not Swiggy Instamart

1 replies1 like

Replies (1)

Chamarti Sreekar

Stealth • 2m

it's completely their choice 🙂 , blinkit was already a seperate brand in itself before Zomato acquired them

1 replies2 likes

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