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Aryan Nicholas
Stealth • 3m
In reality, Apple's latest iPhones offer little more than incremental updates. They’ve added a few software tweaks and some minor hardware changes, such as new color options, designed to attract consumers. The brand’s success largely stems from its cultivated image as the premium choice in the smartphone market, but this perception can be misleading. For example, Apple’s highly praised cameras use sensors made by Sony, and their OLED screens are manufactured by Samsung. Additionally, Google’s infrastructure underpins essential apps like Chrome and Maps on iOS. Moreover, Apple’s reliance on cost-efficient manufacturing in Chinese factories, often criticized for poor labor conditions, further challenges the brand’s ethical claims. While Apple has mastered marketing, the actual innovation behind their devices often comes from third-party suppliers rather than in-house development.
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