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Actually yes bro if you manage everything perfectly and without wasting any ingredients with proper sop , distribution and logistics setup then you can easily achieve 40% profit margin but normally it has 20-30% because mostly competition are doing their business in a traditonal way and that's the opportunity for us to grab this market by providing well managed and branded water gallon at regional level with proper end to end service satisfaction and advanced supports . Actually mostly competition are doing their business very badly even I personally experienced this 6 months in tier 3 cities also I am talking about regional players not packaged water drinking companies . Both are totally different markets. Strategic approach isliye likha ki ager ye chote chote water gallon plants ko harna ha tho proper well structured plan ke sath easily Hara sakte ha or customer base bhe bhut Aram se mil jaayega . For Concrete plan you can hire any business analyst from internet