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First of all, it's not a sustainable idea. You would face losses, and secondly, the brand image would be hurt as people attach status to brands..

30% off Free shirt to needy people Let's assume your shirt cost is Shirt cost - 100rs Making cost - 40rs Salary+ rent - 10 Marketing + logistics 20rs profit - 30rs Now 30% off on your shirt ? You will get nothing and you're saying that you will give free shirts for brand image ? Too much capital needed even fashion is changing daily and companies like zudio are fighting for profits

If you target an Indian audience, let's say, there's a chance that many won't even return offline. And even if they do and get a 30% discount coupon, the profit margin of the new product or shirt (let's say) they will buy will be less. And if you think you can just inflate the product price to match the discount, the cost will get high, so there will be fewer new customers, and eventually, older customers will also be repelled to other brands.

Also l, read about charitism

Great! Now I want you to think, to keep this system active, you have to generate profits, how are you going to do that?