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Harsh Gupta

Digital Marketer (Me... • 1y

I brainstormed an idea to minimise RTO (Return To Origin) . (I am taking example of Apparel brand) My idea is ...... Ham soche Hai Ki , ham customers ko ek facility dete Hai jisme purchased product ke 6 ya 12 months baad woo chahe tho hamre offline store or small corner shops par jakar Apne used products ke badle ek discount(30-40%) coupon le sakte , lekin yhe facility uss product mein Nahi hogi jis product ko unhone ne exchange karke mangaya hoga yaa tho products return kiye hue amt se purchase Kiya hoga . Aur ham Jo products jama karenge usse Ham fir agge , needy and under privileged people ko donate kar denge . This act will also create a positive image of our brand and reduce waste and help those needy peoples . Tho Apko Kya lagta hau aisa Karne se Kya ham kuch hadd tak kaam kar payenge RTO , Kya woo log tho bahut hi weak reason se return Karne wale honge woo ess discount ke lalach se rukk jayenge ? Please take a time and then give opinions, don't rush 🙏 Thank you all 🙏

15 Replies

Replies (15)

Anonymous 2

Hey I am on Medial • 1y

First of all, it's not a sustainable idea. You would face losses, and secondly, the brand image would be hurt as people attach status to brands..

2 Replies

SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

30% off Free shirt to needy people Let's assume your shirt cost is Shirt cost - 100rs Making cost - 40rs Salary+ rent - 10 Marketing + logistics 20rs profit - 30rs Now 30% off on your shirt ? You will get nothing and you're saying that you will give free shirts for brand image ? Too much capital needed even fashion is changing daily and companies like zudio are fighting for profits

2 Replies

Mehul

Perseve • 8m

If you target an Indian audience, let's say, there's a chance that many won't even return offline. And even if they do and get a 30% discount coupon, the profit margin of the new product or shirt (let's say) they will buy will be less. And if you think you can just inflate the product price to match the discount, the cost will get high, so there will be fewer new customers, and eventually, older customers will also be repelled to other brands.

Soumya Ranjan Dash

Hit & Trial • 1y

Also l, read about charitism

Soumya Ranjan Dash

Hit & Trial • 1y

Great! Now I want you to think, to keep this system active, you have to generate profits, how are you going to do that?

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