Back

Abhyas Yadav

Euphoric • 1y

I'm thinking about how to establish our toothpaste brand. I'm interested in meeting the demand of an established market by making some changes and using new marketing strategies to enter the industry and address customers' basic teeth-related problem

Anonymous 8
•

Amazon • 1y

Dont you think people not having good teeth is a personal hygiene issue. Because there are lots of options out there to maintain hygiene and do we really need another toothpaste option ?

Abhyas Yadav

Euphoric • 1y

Yes it is a personal hygiene issue but oral health is all about your marketing and customer centric approach. Packaging stayle, smell, taste and most important whitening the teeth...you can see all the toothpaste brand Packaging with same Packaging style in tube ...i want to change this with something new , attractive and stylish.

Recommendations from Medial

Bharath Varma
•

Google • 1y

Part 2 : Colgate’s Entry and Market Strategy in India Colgate entered India in 1937 with a clear goal: to dominate the oral care market. They distinguished themselves by deeply understanding Indian consumers and their preferences. Colgate introduc

8 Replies

Bharath Varma
•

Google • 1y

The Start of Colgate The Evolution from Soap to Toothpaste Colgate was established in 1806 in New York City by William Colgate. Initially, the company was into selling soaps, candles, and starch. However, in 1873, Colgate embarked on a significant

3 Replies

Mohd Rihan

Student| Passionate ... • 29d

In 1800s, brushing teeth wasn't even a thing. Back then Oral Care meant chalk, brick dust, even charcoal. No one thought brushing was essential. then a soap spotted and candle company 'Colgate' spotted the gap. In 1873, it dropped its first toothpa