Back

Why ShopClues Failed? Authenticity Issues: ShopClues aimed to provide urban products to rural & suburban customers, but complaints about counterfeit items damaged trust & hurt the brand’s reputation, undermining their good intentions. Quality Conce

Dear future entrepreneurs don't do like this. In India, it's common for companies to follow a pattern where, after achieving significant brand visibility and popularity among customers, they shift their focus from maintaining quality to maximizing p

𝐃𝐨𝐧’𝐭 𝐥𝐞𝐭 𝐚 𝐛𝐚𝐫𝐠𝐚𝐢𝐧 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐝𝐞𝐚𝐥 𝐭𝐮𝐫𝐧 𝐢𝐧𝐭𝐨 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝𝐢𝐬𝐚𝐬𝐭𝐞𝐫. You’re not alone. Sometimes the cheapest option ends up being the most expensive mistake. From endless bugs to missed deadlines, cut

🌍 Calling All Spice Traders & Importers! 🌿 Are you looking for high-quality Indian spices in convenient powder form? Look no further! We are a trusted Indian exporter offering a wide range of pure, aromatic, and flavorful spices to meet your busin

Are you a generalist or a specialist? Think of the place you work at as your cricket team. An all-rounder is known as generalist and a spinner is known as specialist in the corporate world. Do they get paid the same? Depends on who you ask. If you

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

When you pick up a product, what’s the first thing you notice? The packaging! It’s more than just a wrapper—it’s your brand’s first impression and a powerful marketing tool. A well-designed package instantly grabs attention, builds trust, and influ

"Why Should Startups Care About Second-Hand Apparel?" The second-hand apparel market is booming, offering startups a unique opportunity to tap into sustainability, affordability 1. Sustainability Sells Eco-conscious consumers love second-hand fash

WAIT !!! Today we gonna talk about myth & Realities of Fund raising - Myths vs. Realities: • Myth: Fundraising is about fancy pitches Reality: It's a grind of one-on-one meetings and casual conversations • Myth: You need to raise money before

Everyday I ask myself a question "Why do we toil for 8 hours daily, yet fall short of what others achieve in just 2? Is more always better, or are we missing the forest for the trees in education?" 🤔 The Indian education system, despite its reputa