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Why ShopClues Failed? Authenticity Issues: ShopClues aimed to provide urban products to rural & suburban customers, but complaints about counterfeit items damaged trust & hurt the brand’s reputation, undermining their good intentions. Quality Conce

Dear future entrepreneurs don't do like this. In India, it's common for companies to follow a pattern where, after achieving significant brand visibility and popularity among customers, they shift their focus from maintaining quality to maximizing p

𝐃𝐨𝐧’𝐭 𝐥𝐞𝐭 𝐚 𝐛𝐚𝐫𝐠𝐚𝐢𝐧 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐝𝐞𝐚𝐥 𝐭𝐮𝐫𝐧 𝐢𝐧𝐭𝐨 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝𝐢𝐬𝐚𝐬𝐭𝐞𝐫. You’re not alone. Sometimes the cheapest option ends up being the most expensive mistake. From endless bugs to missed deadlines, cut

🌍 Calling All Spice Traders & Importers! 🌿 Are you looking for high-quality Indian spices in convenient powder form? Look no further! We are a trusted Indian exporter offering a wide range of pure, aromatic, and flavorful spices to meet your busin

Are you a generalist or a specialist? Think of the place you work at as your cricket team. An all-rounder is known as generalist and a spinner is known as specialist in the corporate world. Do they get paid the same? Depends on who you ask. If you

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

Problem! Every year around 30% of domestic and international shipments are cancelled, And the reason are not providing Quality and Timely delivery. Due to which the selling season and occasions of the Buyers get spoiled. Due to which Brand’s image g

When you pick up a product, what’s the first thing you notice? The packaging! It’s more than just a wrapper—it’s your brand’s first impression and a powerful marketing tool. A well-designed package instantly grabs attention, builds trust, and influ

"Why Should Startups Care About Second-Hand Apparel?" The second-hand apparel market is booming, offering startups a unique opportunity to tap into sustainability, affordability 1. Sustainability Sells Eco-conscious consumers love second-hand fash

Zomato generated revenue from P**n sites!😵 Yes, Check this out ! ⬇️ It's 2015, Zomato struggled to earn revenue, therefore they implemented one Dark Trick. 🤫 The cost of running advertisements for Zomato was --> Meta: ₹17.5 per click --> Goog