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Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

Key Takeaways from Skoda's Marketing : "Value-for-Money Premium Brand" 1. Localise your offerings – Tailor products and services to meet the unique name and preferences of regional markets. 2. Leverage digital innovation – Adopt AR/VR and online bo

What if everything you thought you knew about immigration, trade, and economic growth was wrong? In Good Economics for Hard Times, Nobel laureates Abhijit V. Banerjee and Esther Duflo cut through the noise of political debates to reveal what the data

Fia : a v-commerce platform for creators to boost affiliate marketing... An innovative e-commerce platform that bridges buyers, sellers, and content creators through immersive video content. By enabling users to discover and buy products directly w

Hello All, The first edition of my insights-focused newsletter "Buzzing Trendz" is out where every Friday, I’ll handpick and share 3 insightful articles or stories covering the latest in Business, Tech and Trends. My goal is to cut through the noise

A big giant store of Manufacturers of every category from textile to toys showcasing their products and opening this for wholesale buyers, big companies, simply for those who directly want to purchase from manufactures. Sounds like exhibition but it'

How to Build a Loyal Customer Base Explained with case study of MNC Starbucks: Starbucks creates memorable experiences through its welcoming ambiance, consistent service, and Rewards Program, offering personalized perks like free drinks and exclusi

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Spent some time today reviewing the ideas submitted for Medial's Startup Showcase, and honestly, a lot of them felt like they might have been quick copy-paste jobs from ChatGPT or similar sources. The concepts often lacked a clear picture or a unique

Idea to million dollars brand I. Developing a winning idea A. identifying a nice market B. conducting market research C. formulating a unique value proposition II. Building a strong brand identity A. Crafting a memorable brand name B. Designing