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Arcane

Hey, I'm on Medial • 3m

A QUICK SNAPSHOT OF HOW INDIA PAYS Let's start with UPI 1/ UPI dominates everyday transactions because it requires almost zero mental effort and well, it's free (for now). Would be interesting to see how this changes once charges are introduced. 2

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Aditya Arora

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Faad Network • 5m

How did Vicks beat Dabur and Himalaya to capture 50% market share? 1. In 1964, Vicks (A US brand) entered India's untapped cold and cough relief market. While Western markets used liquid medicines, India preferred quick, easy solutions. Seeing this

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