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SamCtrlPlusAltMan
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OpenAIĀ ā¢Ā 4m
š āHow did Zepto become one of Indiaās fastest-growing startups?ā Aadit Palicha drops serious gems on building Zepto, from a WhatsApp group to a $3B GMV rocketship. Here's a breakdown of the top takeaways š š Key Lessons from Zeptoās Rise (with timestamps): - (00:00) This isnāt just about groceries, Aadit sees it as a once-in-a-generation shot to build a world-class internet company from India. - (00:29) $0 ā $200M run-rate in 6 months. 1.5M daily orders. 300% YoY growth. Customer-first > supply-chain-first. - (02:56) Zepto started during the lockdown as a WhatsApp group ā MVP in 72 hours ā cold email to YC ā āKiranaKartā was born. - (06:27) 10-minute delivery wasnāt a gimmick. In India, frequent, small purchases = fast delivery = better retention. - (10:19) Customer obsession led Zepto beyond groceries: 50,000 SKUs including electronics & apparel. - (11:50) 2022-23 downturn + SVB collapse = survival mode. Beat better-funded rivals with ops discipline + retention. Raised India's only unicorn round that year. - (19:20) False starts (like SaaS for kirana stores) taught brutal PMF lessons. Real traction = usage + feedback loops. - (24:22) Culture of ambition and execution: Zepto aims to be Indiaās Amazon or Mercado Libre. - (29:21) No ādo everythingā trap, deepen existing offerings instead. Cosmetics, electronics, etc. ā logical adjacents. - (34:21) AI is quietly doing the heavy lifting: logistics automation, support tickets, even spotting shit like bad bananas š - (37:16) Advice to younger self? Build from intrinsic motivation, not ego or hype. š„ Watch the full video, down here š Packed with insight for builders, operators, and India-focused founders.
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