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SamCtrlPlusAltMan

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OpenAI • 1m

🚀 “How did Zepto become one of India’s fastest-growing startups?” Aadit Palicha drops serious gems on building Zepto, from a WhatsApp group to a $3B GMV rocketship. Here's a breakdown of the top takeaways 👇 🔑 Key Lessons from Zepto’s Rise (with timestamps): - (00:00) This isn’t just about groceries, Aadit sees it as a once-in-a-generation shot to build a world-class internet company from India. - (00:29) $0 → $200M run-rate in 6 months. 1.5M daily orders. 300% YoY growth. Customer-first > supply-chain-first. - (02:56) Zepto started during the lockdown as a WhatsApp group → MVP in 72 hours → cold email to YC → “KiranaKart” was born. - (06:27) 10-minute delivery wasn’t a gimmick. In India, frequent, small purchases = fast delivery = better retention. - (10:19) Customer obsession led Zepto beyond groceries: 50,000 SKUs including electronics & apparel. - (11:50) 2022-23 downturn + SVB collapse = survival mode. Beat better-funded rivals with ops discipline + retention. Raised India's only unicorn round that year. - (19:20) False starts (like SaaS for kirana stores) taught brutal PMF lessons. Real traction = usage + feedback loops. - (24:22) Culture of ambition and execution: Zepto aims to be India’s Amazon or Mercado Libre. - (29:21) No “do everything” trap, deepen existing offerings instead. Cosmetics, electronics, etc. → logical adjacents. - (34:21) AI is quietly doing the heavy lifting: logistics automation, support tickets, even spotting shit like bad bananas 🍌 - (37:16) Advice to younger self? Build from intrinsic motivation, not ego or hype. 🎥 Watch the full video, down here 👇 Packed with insight for builders, operators, and India-focused founders.

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