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“The only purpose of advertising is to make sales.It is profitable or unprofitable according to its actual sales. It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as

𝙊𝙡𝙙❌ 𝙫𝙨 𝙉𝙚𝙬 ✅ 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙡𝙖𝙬𝙨 👇🏻 Old Marketing (❌ Focus: Company Pushing Product) * Product: Features first ❌ * Price: Cost to maximize profit ❌ * Place: Physical distribution ❌ * Promotion: Mass advertising ❌ New Marketin

Just finished RajShamani's powerful podcast featuring RajeevTaldeja breaking down entrepreneurship myths. Pure gold for founders and business owners. Entrepreneurship isn't about quick money—it's about creating real value. Rajeev categorizes busines

💡 Distribution > Product Because even the best product dies if nobody knows about it. I once spoke with a founder who spent almost a year perfecting his product. Every tiny detail was flawless. But when he finally launched… crickets. No sales. No

Sting, PepsiCo’s energy drink, carved a niche with bold flavors, vivid packaging and targeted marketing. Leveraging PepsiCo’s market data, beverage experience and distribution network, Sting used first‑mover advantages in some regions to build recogn

SALES IS HIDDEEN All salesman are actors: their priority is persuasion, not sincerity. Like Acting, sales works best when hidden. This explains why almost everyone whose job involves distribution - whether they're in sales, Marketing, or advertising

🚀 Why does Silicon Valley create legends? It’s not just brains or money-it’s mindset! 1️⃣ Contrarian Thinking: Misfits & outsiders are welcomed. Playing safe? Not here. 2️⃣ Experimentation: Try fast, fail fast. Most decisions are reversible-

Sales is often undervalued as a profession globally, primarily because it is rarely treated as a specialized, strategic role. Many startups fail to recognize the importance of having dedicated sales person and assume that anyone can simply pick up a

All the advice given on decision-making makes no sense when you are actually caught in a situation where multiple angles and factors have to be taken into account.   Decision-making is not a single- or double-track phenomenon.   It's multidimensional

Most "viral" apps didn’t go viral because of the product. They went viral because of how they spread. It’s not about building something 10x better. It’s about creating a 10x distribution engine. Influencers spark the wave. Faceless accounts