SALES IS HIDDEEN All salesman are actors: their priority is persuasion, not sincerity. Like Acting, sales works best when hidden. This explains why almost everyone whose job involves distribution - whether they're in sales, Marketing, or advertising - has ajob title that has nothing to do with those things. People who sell advertising are called "account executives." People who sell customers work in "business development." People who sell companies are "investment bankers." And people who sell themselves are called "politicians." Do you agree?
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