Going beyond the poor logo redesign, I feel like Jaguar’s rebrand is unsuccessful because they’ve completely alienated their existing audience to pander to a demographic that most likely doesn’t have the means to own a luxury car, and more importantl
they didn't create companies, they created future.
they are great at reimagining what is possible. they read and learn. they become obsessed with something. they see the hidden patterns. a vision of the future that others can't.
then -- they make
I worked in a company for nineteen years suddenly they terminated two years above still they didn't pay my last six months salary and graduvity suggestion