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Ever wondered what Branding really is? Well, it's not just your logo, tagline, or ads. It's what your customers or anyone thinks about your brand. It's your brand's reputation. Check out this short video that explains what Brand actually is better

Many people here are talking about Ed tech with short video form content. I don't think that will work. The pain point is that short/reel gives us very much less time to evaluate or retain information resulting in no information gain but loss of att

In China, a smart bed has been released that changes shape through voice commands. Xiaomi's smart bed can be fixed in eight different positions, allowing the user to do yoga, read books, watch TV, and much more. The back can move within a range of 6

🚀 Demystifying Marketing Part 7: Consistency and Frequency - Part 2 Previously: In Part 1 of Point 7, we discussed: Develop a Content Calendar: Planning your content in advance ensures consistency.Maintain a Steady Posting Schedule: Regular posts k

KitKat, now a global favourite, entered the Indian market in 1995 with a smart strategy 🍫 At the time, Cadbury UK was already well-established, and price sensitivity was high. Nestlé made a smart move by positioning KitKat as a premium product with

Ever wonder why “lazy” people get promoted faster? It’s not because they work less. It’s because they work smarter. They: Automate boring tasks. Delegate what’s not worth their time. Say no to anything that doesn’t move the needle. Meanwhile,

“Myntra Goes Global: Bringing Desi Swag to Singapore’s Streets!” Myntra’s stepping into Singapore? Now that’s fashion going international with flair! Think of it as a stylish NRI finally going back to visit extended family—armed with lehengas, kurta

Have you noticed ads on Zepto, Blinkit, or other quick commerce platforms lately? Quick commerce is no longer just about fast deliveries—it’s quietly becoming a goldmine for advertisers. The Rise of Quick Commerce Ads Zepto's bold move: Zepto rec

Info Edge just dropped ₹300 CR into its own startup subsidiary, SIHL 🌝 That’s 3 crore CCDs at ₹100 each all convertible within 10 years. SIHL hasn’t shown turnover in the past 3 years, but that’s not the point. This isn’t just about past performanc

What I've learnt in past 6 months since my new startup established is: → Remember, if your marketing isn’t solving problems, it’s just an elaborate napkin doodle → Success is like a unicorn—everyone’s chasing it, but few realize it’s a product of