When we buy a product, we don't always focus on the product itself but often on the person, like a celebrity or cricketer, who endorses or uses it. This is true in many cases. Do you agree?
Anugrah
Stealth • 3m
Because it Exploit The Marketing Techniques Conformation Bias - Which Tells , A Person is More likely to buy a Product Adviced By a Expert in Field. Ex - Colgate - Dentist , Nike , Puma - Virat , Anushka , Michel Jordan.
Nike and Addidas failed to compete with Pumaa in India, In fact puma is the most selling shoe in India
But how did Puma, a mediocre brand surpass great brands like Nike and Addidas - Let's figure it out
Puma India's revenue is more than $350m, and
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Aarihant Aaryan
Stealth • 6m
The biggest winner of IPL isn't Chennai Super Kings or Mumbai Indians but Royal Challengers Bangalore,
but how's RCB the biggest winner when they haven't even won the cup in the last 16 years?
Royal Challengers Bangalore has done one thing well t