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โOne of Us: How Ingroup Bias Builds Brand Loyalty Through Belongingโ Ingroup bias is the tendency for people to favor those they perceive as part of their groupโwhether based on culture, interests, values, or identity. In business, this is used to b
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โFrom Customers to Believers: Tribe-Building Strategies That Create Brand Movementsโ Tribe-building is about creating a community around your brand, not just selling to customers. People crave belongingโand smart brands tap into this by building ide
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Day 52: BLR Brand Champions: Building a Buzz in a Busy Market Standing out in Bengaluru's crowded startup scene requires a powerful brand voice. Here's your guide to becoming a brand champion: * Know Your Why: Define your brand's core values and
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Established startups looking to scale with marketing investments, let's connect! With 80% market share across India and partnerships with renowned brands like D Mart, Zudio, Tata, McDonald's, Pizza Hut, Croma, and Vijay Sales, we can help amplify you
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