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โOne of Us: How Ingroup Bias Builds Brand Loyalty Through Belongingโ Ingroup bias is the tendency for people to favor those they perceive as part of their groupโwhether based on culture, interests, values, or identity. In business, this is used to b
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โFrom Customers to Believers: Tribe-Building Strategies That Create Brand Movementsโ Tribe-building is about creating a community around your brand, not just selling to customers. People crave belongingโand smart brands tap into this by building ide
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Day 52: BLR Brand Champions: Building a Buzz in a Busy Market Standing out in Bengaluru's crowded startup scene requires a powerful brand voice. Here's your guide to becoming a brand champion: * Know Your Why: Define your brand's core values and
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โWhoโs the Hero: Your Product or Your Customer?โ The concepts of โProduct as Heroโ and โCustomer as Heroโ shape how brands tell their stories. In the โProduct as Heroโ approach, the product is the star โ solving problems with innovation and performan
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