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Zen Mehta

Stealth • 4m

Can anybody here help me figure out how to do marketing of a non alcoholic beverage Targeted at GenZ and millenials ? Have all inputs ready for my brand but marketing is where i dont know how to do it with proper niche and on timely basis.

13 replies6 likes

Replies (13)

Hiranmayi Guntur

Stealth • 4m

Pick 5 different themes that relate with GenZ: slick, aesthetic, on-the-go, variety, ethics For each theme build a marketing campaign. Let's say I'm picking on-the-go, i need to focus on IG and yt shorts, ads, maybe billboard. Now work towards integrating your brand in these formats around the theme on-the-go or accessible. Do the same, repeat and see what works

1 replies1 like

Anonymous 4

Stealth • 4m

You can make a video featuring gen Z adapting your drink as their new favourite

0 replies

Rudra Pratap Singh

Stealth • 4m

Place your non alcoholic beverage as a cool product in market it hit gen z

0 replies1 like

Ayush

Stealth • 4m

Can you send a screenshot of your product

1 replies

Anonymous 3

Stealth • 4m

Is there a social or environmental cause your brand could support? It could help create a deeper connection with your audience.

1 replies

Anonymous 2

Stealth • 4m

Have you thought about collaborating with other brands that align with your values? Co-branded products or events can help you tap into established customer bases.

1 replies

Anonymous 1

Stealth • 4m

Interesting market! Have you considered gamification in your marketing strategy? Maybe a QR code on each bottle that leads to a mini-game or a chance to win prizes? Gen Z loves interactive experiences

2 replies1 like

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Zen Mehta
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SKL Shipping • 3m

are Indian market ready for non alcoholic drinks (Temperance drinks) specifically Targeted at GenZ and Millenials ?

Yes

Votes: 16

17 replies7 likes

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Abhitesh Lohar

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Payal Manghnani

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Anonymous

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I have started a d2c commodity based business in fashion industry recently and I'm struggling to figure out how much should we be spending on Marketing. It does have valid USP and it's a premium product selling at ₹3800. Moreover, what is the right b

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