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Anonymous

How important is a problem statement? If you can deliver a better product than the competition ,if it's quicker delivery or cheaper prices. Will it be a issue if there is not a huge problem? For example in the fashion industry if delivery speed is n

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Anonymous

Anonymous 2

Stealth • 3m

In your fashion delivery case, you could potentially create a "problem" by highlighting the frustration of waiting for clothes to arrive. "Why wait a week when you could have it tomorrow?" It's all about perception and positioning.

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