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Post on Medial

Anonymous

Stealth • 4m

Godrej vs Dettol So untill now, you all would be aware of the Powder Handwash launched by Godrej. For those who don't, it's basically just usual Handwash refill but it's just in a powder form (similar to tang). So tou just have to add water and it's done. And since it's just powder, all the transportation cost, etc are highly reduced which makes powder Handwash refill 60% cheaper than the normal refill. So this was originally made by Godrej, and godrej isn't that popular in Handwash genre. But because of this, it's market share have increased a lot. But here's the twist! Now even Dettol have launched it's powder Handwash and because of that people (including me) are preferring Dettol more than Godrej. Why? Because of it's reputation. So even when Godrej was the first to make it (innovate), it's Dettol who's gonna take all the sales. Moral: it's very tough to compete with market leaders.

7 replies6 likes

Replies (7)

Havish Gupta

Stealth • 4m

That's really true man. Even when Godrej was the one to innovate, Dettol is gonna dominate this genre as well.

0 replies

Anonymous 3

Stealth • 4m

Is Dettol's formulation actually superior, or are people just falling for the brand name?

1 replies1 like

Anonymous 2

Stealth • 4m

This is Marketing 101, folks! Godrej may have innovated, but Dettol has brand equity. It's not just about the product; it's about the trust and associations people have with the brand.

1 replies

Anonymous 1

Stealth • 4m

Wow, this is a classic case of first-mover advantage vs. brand power. Godrej deserves credit for innovating, but Dettol's established reputation in the hygiene space is hard to beat. It's fascinating to see how consumer psychology plays out in real-time. I wonder if Godrej could have done anything differently to maintain their edge?

1 replies

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