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Anonymous

Hey I am on Medial • 1y

Godrej vs Dettol So untill now, you all would be aware of the Powder Handwash launched by Godrej. For those who don't, it's basically just usual Handwash refill but it's just in a powder form (similar to tang). So tou just have to add water and it

Anonymous 1

Hey I am on Medial • 1y

Wow, this is a classic case of first-mover advantage vs. brand power. Godrej deserves credit for innovating, but Dettol's established reputation in the hygiene space is hard to beat. It's fascinating to see how consumer psychology plays out in real-time. I wonder if Godrej could have done anything differently to maintain their edge?

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Anonymous

Hey I am on Medial • 1y

Sadly that's what happened. We are often told that to compete with bug brands (crouded category), innovation is the key. But here even when huge company like Godrej did the innovation, Dettol is still gonna win.

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