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SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Viral Marketing Strategy - 8 So guys we all know that nycil powder is the one of the biggest cooling powder product by the zydus wellness brand in india with the valuation of 2.26 Billion dollars. In early day's zydus wellness launch his product nycil powder in India but nycil powder Is not performing well in Indian market even he faces so much competition and not getting recognition by Indian customers. Nycil powder marketing team decided to attract Indian customers , so nycil set-up big powder bottle in bus stops with the facility of Ac. Whenever any person stand in bus stops he get cold AC air with the help of nycil powder actually they attach AC with big nycil powder bottle after this people started noticing their brand and posting about their amazing experience in social media even news channels cover this. Most of the people are sleeping and relaxing in these bus stops and bus stops getting so much crowd because of ac air .

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