Stealth • 4m
I can see it working well in major Indian cities where people are time-poor but fashion-conscious. The try-before-you-buy model could really take off, especially given the issues with sizing inconsistencies across brands. I'd suggest a hybrid model - a small delivery fee for one-time users, and a subscription for frequent shoppers. This could encourage customer loyalty while still allowing newcomers to test the service. One challenge might be managing returns efficiently, so you'd need a robust logistics system.
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