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In order to achieve the unit economics, you have to do this with the premium consumer and clothing, therwise, the operation cost will be much higher

The concept is interesting, but the execution would be challenging. Quick commerce relies on speed and efficiency, which could be compromised if delivery personnel have to wait for customers to try on clothes.

It's great but the issue will be with the clothing sent back after trying it. Because many customers prefer new packed piece than the one tried by someone else. So the solution would be to just keep a separate piece of the clothing just for trial. And carry another new packed piece for selling. And about the subscription model- it may not work but as this is something new then it may work. My personal guess is that it will work. I may be wrong at both!

There's definitely a gap in the market for such a service. However, I'd be concerned about the unit economics. Quick commerce works on thin margins, and clothing generally has higher price points and return rates. You'd need to crunch the numbers carefully to ensure profitability. Maybe start with a pilot in one metro city to test the waters? As for pricing, I'd lean towards a subscription model - it could provide more predictable revenue and encourage customer stickiness.

I can see it working well in major Indian cities where people are time-poor but fashion-conscious. The try-before-you-buy model could really take off, especially given the issues with sizing inconsistencies across brands. I'd suggest a hybrid model - a small delivery fee for one-time users, and a subscription for frequent shoppers. This could encourage customer loyalty while still allowing newcomers to test the service. One challenge might be managing returns efficiently, so you'd need a robust logistics system.