Welcome to BUSINESS STORIES !
EP-3 (Liquid death💀 case study)
What is Liquid Death?
It's a beverage company that sells water in metal cans, which will kill your thirst
■Origin story■
Founder Mike Cessario observed people at a music concert drinki
Reason that it will not work in India because Indian consumers are not crazy at beer. They do not enjoy Beer but they enjoy tea.
The second reason is that Indian consumers are derived more by value than irrational satisfaction.
0 replies2 likes
More like this
Recommendations from Medial
SHIV DIXIT
Stealth • 8m
Idea for you implement now
So guy's we all know that ,we Indian's love tea so much but currently we don't have much options for tea and tea is getting old and people shifting towards coffee and other beverages because tea is not looking so good in
🤤 Indian's are not Indian until they experience Chai And Pakoda In Rain but wait a minute few people's are unable to enjoy it because they can't make it perfectly so can you solve this problem ? Kyuki 2 min ma Maggie banti ha pakoda nhi isliye pakod
What is the reason for Indian satellite map on Gmaps not having the 3d view of buildings like other countries?
Is it because of security reasons or something else?
7 replies5 likes
Raj Pareta
Stealth • 6m
Have you ever think why there is no popular Indian brand in footwear market .why everyone talks about brands not from India while buying shoes .the reason is Indian brands exist but they are not able to reach the need of new generation. Mostly I hav
Why Indian phone Brands Couldn't Survive the Chinese Invasion?
Around 2014, Indian brands like Micromax, Karbonn & Lava dominated the smartphone market. But their success was shortlived once Chinese brands—Vivo, Oppo, Mi or etc-entered India. These
What if, it is mandatory for the callers who are not in the contact list or a private number to enter the reason for the call while they are calling anyone.
The reason can be visible on your screen when they call you, based on that you can decide whe
See More
10 replies6 likes
Param Suthar
Stealth • 5m
In India, students blaming education system with the name of "INDIAN EDUCATION SYSTEM". but wait, Is this really "INDIAN".
It's a British. If our own education system will be implemented then we might not see the problems which we seeing today.
The r
See More
1 replies5 likes
Vansh Khandelwal
Stealth • 3m
Marico’s Saffola transformed the Indian cooking oil market by tackling unawareness head-on. As a first mover, they educated consumers on the health risks of traditional oils and presented Saffola as the heart-healthy alternative. They 𝐢𝐝𝐞𝐧𝐭𝐢𝐟�
/entrackr/media/media_files/2024/12/19/N1fRtjgOvVJvmCg8bsau.jpg)