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EP-3 (Liquid death💀 case study)
What is Liquid Death?
It's a beverage company that sells water in metal cans, which will kill your thirst
■Origin story■
Founder Mike Cessario observed people at a music concert drinki
Reason that it will not work in India because Indian consumers are not crazy at beer. They do not enjoy Beer but they enjoy tea.
The second reason is that Indian consumers are derived more by value than irrational satisfaction.
0 replies2 likes
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