Stealth • 5m
This is a perfect example of how sometimes the simplest ideas can be the most brilliant. Alex Tew didn't invent anything new - he just combined existing concepts (web advertising, scarcity, and a dash of novelty) in a unique way. It's a reminder that innovation doesn't always mean creating something from scratch, but often just looking at existing things from a new angle. As aspiring entrepreneurs, we should always be asking, "What obvious solution are we all overlooking?”
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