Back

“Start With Feelings: Emotional Entry Points That Sell Without Selling” People don’t buy features—they respond to feelings. Emotional entry point design starts with a relatable emotion, not facts. It pulls users in by making them feel seen. Think:

The Zomato team is really a very cool team, making epic old style news advertisements, letting Samay Raina Roast them by triggering their insecurity; this startup may go in loss in future but the brand recall value which they are creating is next lev

What makes a startup go viral? 🌟 It’s ability to connect to it’s audience and evoke some emotion in them 🌟 Making product or service content relatable for the audience to connect 🌟 Producing regular shareable content- Content that we too enjoy l

“Feel the Brand: How Multi-Sensory Marketing Creates Lasting Impact” Multi-sensory marketing taps into more than just sight—it activates touch, sound, smell, taste, and emotion to build a richer brand experience. When multiple senses are stimulate

Why doesn’t Jensen Huang like firing people? Jensen Huang, NVIDIA’s founder, believes firing someone isn’t just about losing an employee—it affects their life and family too. He doesn’t like to fire people because he values their effort and sees t

I recently completed one year being away from home. Not the first time I’ve stepped out, but def the first time being away for a full-time job. This got me thinking - each time we’re out, living a life by ourselves, life presents us with multiple les

From Problems to Solutions: How Great Ideas Begin Netflix started because people didn't want to go to the movies anymore. Uber was created because many people found public transport hard to use. Amazon made shopping easy for those who didn't wan

I have a question on my mind: Do colleges like IITs, NITs, or IIMs really matter for launching a successful startup, or is it possible to succeed without attending them? Additionally, what benefits do individuals gain by attending these colleges comp

"The Dark Canvas" At Dark Canvas, we redefine fashion by blending art, emotion, and purpose. Our brand stands out by transforming garments into living canvases, hand-painted with acrylic by blind students from schools and colleges. Each piece tells