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SHIV DIXIT

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Professional business concepts — “ Strategic alliances ” Strategic alliances is the most beneficial thing for two or more companies to gain common targeted project and market share with the help of using resources of each other companies . Example 1 — Uber’s partnership with Spotify lets Uber riders easily stream their Spotify playlists whenever they take a ride freely . Example 2 — Starbucks and Barnes & Noble book company and give book while drinking coffee and when they loved the book they purchased books from Starbucks . Types of strategic alliances— 1=} Equity Strategic Alliance 2=} Non-Equity Strategic Alliance 3=} Joint Venture strategic alliances Advantages Of Strategic Alliances — 1=} Improving short-term finances 2=} Eliminating barriers to entry 3=} Killing the competition in market 4=} Gaining better business insights and data 5=} Sharing financial risk and profits 6=} Innovating new products by use each other resources 7=} Instant get new customers

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